Entry Page
An entry page is the first page a visitor lands on when they arrive at a website. Also known as a landing page, it’s the entry point into your site — and the beginning of a visitor’s journey.
While many people assume the homepage is the entry page, that’s not always the case. In fact, visitors can enter your site from any indexed or linked page, such as a blog post, product page, or service description.
Understanding and optimizing your entry pages is important for SEO, user engagement, and conversions.
What counts as an entry page?
An entry page is any page that a user reaches first in a session. Common types include:
- Homepage (
example.com) - Blog posts found through search engines
- Product pages linked in ads or email campaigns
- Landing pages built for specific marketing campaigns
- Category or service pages discovered through organic search
Why entry pages matter
Entry pages set the first impression and determine whether users stay or bounce. From an SEO and marketing perspective, they play a critical role in:
- Bounce rate – If the entry page is slow, confusing, or irrelevant, visitors may leave immediately.
- Conversion rate – A well-optimized entry page can guide users toward a goal (e.g., form submission, purchase).
- SEO performance – Pages that attract organic traffic often serve as entry points, so optimizing them helps maintain or improve rankings.
- User experience – Entry pages should immediately communicate value and help users take the next step.
How to analyze entry pages
Tools like Google Analytics, Matomo, or Plausible Analytics allow you to identify and evaluate your top entry pages. Key metrics to watch include:
- Sessions – How often the page is the first in a session
- Bounce rate – How many users leave after only viewing this page
- Engagement time – How long users stay on the page
- Conversion rate – How well the page contributes to your business goals
Tips to optimize entry pages
- Improve page speed – Fast-loading pages reduce bounce rates.
- Make content relevant – Ensure the content matches the search intent or source of traffic.
- Include a clear call to action (CTA) – Guide users to the next step (read more, sign up, buy now).
- Use clean design and clear messaging – Make sure users immediately understand the value of the page.
- Optimize for mobile – Entry pages should be easy to use on all devices.
In summary, an entry page is the first point of contact between a user and your website. Whether it’s a blog post, product page, or homepage, optimizing your entry pages is key to keeping visitors engaged, supporting conversions, and boosting SEO performance.